People often jump into a home-based business. They rush to make money online much as men rushed to gold mines years ago. Oh it is certainly possible to make plenty of money online with your own business; working from home no less. That is much easier than the miners ever had it. However; the people who really succeed are those who come prepared, think ahead and are not tripping over themselves later on.So where does one start organizing for such a detailed operation as a home based business? One good way to go about it is to start with some money in the bank, in credit, or in a sock that can be cashed in. It may not be possible to set up a bank account for an online business right away. Money will be needed to get the permits and licenses required by States and towns in order to conduct an at home business. Federal, State and local governments charge fees for tax number filing. Every online business is required to have a tax number just like the shop down the street. Some States require a resale or sales tax to be collected by the online business owners who make sales to residences of those states. What does your state expect from work at home business owners? It pays to know. A call, with some questions, to the Town Hall, the Secretary of the State ‘s office, the State Tax office will yield answers to help you get your online business set up on the right side of the law.When all the permits, licenses and identification numbers for a budding home based business are in place it’s time to look at the office or work space. A healthy computer with some kind a high speed internet connection is a must. Though conducted from home, this is a serious business. Basic computer skills are also necessary. It’s foolish to try learning this important skill while starting a new internet business. What about the phone? Some at home businesses require a phone with special or extra features such as, 3 way calling, a head set, the ability to allow conference calls and more. A good index system or method of keeping track of vendors’ and suppliers’ information such as phone numbers, E-mails, passwords, etc. is essential. Don’t try remembering all of them.Now, let’s take a look at Bookkeeping! Again, a basic knowledge of this subject is essential in order to know how much money is going out, coming in,and exactly where it is happening. Bookkeeping for a home based business is best done on a schedule; day, week and month. The quarterly audit is a must for taxes and other reasons. If an accountant will be doing this work, be sure the fees are factored into your online business budget.The core of an online business is marketing. It is best to know something about marketing before starting a business. Luckily, it is a subject that can be quickly learned, especially with the help of a mentor. It is all-important to an internet business and requires ongoing study to keep up with market trends and how to use them.What works best now?If all these pieces are in place and in an organized workspace, there will be no need to play catchup while trying to build your business. One important last word: Don’t spend all your time getting ready. Start!

Having a successful home based business is very rewarding and if built on the right foundation is very attainable. Two “must haves” for a successful home based business are proper training and a proven marketing system. With these two components, you will be successful.First you must have the proper training. Anyone who is willing and dedicated to being successful in a home based business can learn the fundamentals of marketing themselves and their business with the proper training. Proper training is accomplished by connecting with people who have a training system that can be understood and followed by the beginner as well as educational for the more experienced. This training is available 24×7 to meet the needs of the prospect or business owner. Training when you want it, success is not 9 to 5.Secondly, you must have a proven marketing system. Your time is spent marketing yourself and your product or business. Time should not be wasted on cold calling, follow up calls, business overviews etc. You need to have a proven marketing system that will leave you time for what needs to be done to make your business a success. With a proven marketing system, lead conversion is tantamount to a successful home based business. You can get leads from many sources, but in the end… what are they getting you?As you evaluate which company and team to join, make sure they have training that educates and has a cutting-edge marketing system in place that allows you to quickly and easily acquire new product customers and business partners on a daily basis, when you want it, in the comfort of your own home.

Many newcomers and perhaps even some veterans starting a home based business whether on the internet or offline faces the challenge of transforming his or her mind set.The social conditioned thinking, expectations, motivation and behavior that produces success as an employee are worthless, and maybe detrimental to your journey to become a wealthy entrepreneur.And as it turns out, the skills for successful home based business ownership are not taught in public or private schools. This means that at best most entrepreneurs learn through trial & error method that can be both difficult and expensive.This is what I want you to believe – in order to ensure your entrepreneurial quest is one that is success, you need to reset your conditioned mind set.You see, our society some how de-emphasize to people the basics of business and making money. There is surely no need to lose nerve when you have a plan. But you do have to be willing to turn from the naysayers and be different.Let’s just go over exactly what you need to do:1. You need to care about making moneyIf you identify yourself as a home based internet business oriented person, then do yourself a favor. I know who wouldn’t like to make money, right?You may be shock at the amount of people that deny they starting an internet business to make money.Allow yourself to care about making money. Because it is essential to getting off to the right start in an entrepreneurial adventure, and it is the critical change in mind-set that I support.You would agree that money is a great motivator, won’t you?2. What risks are you willing to take?When it comes to home based businesses, there are going to be a wide range of risks that are possible. This is the second challenge for you in creating a home business mind set.Take some time and really consider what your options are going to be when it comes to the risks that you are willing to take. While certainly some risks can be very beneficial, ensure you understand the risks as well as the rewards.A home based internet business is a serious thing to undertake!3. You must have ambitionMoreover, are you comfortable with the idea of being a business person with ambition? This is the third change in mind set that you may have to undergo. Far too many people go into starting home based business half-heartedly or convinced that they are doing it only for the money.When it comes to entrepreneurial quest, there’s much more emphasis on personal choice, independent problem solving, decision making, responsibility and commitment.The truth of the matter is that you may choose to become an entrepreneur because of the flexible working hours, minimal travel or keeping your business small.So here we are. You have learned what resetting your thinking is, and why this is critical to your entrepreneurial quest. You have even discover the key to success as an entrepreneur, those two little words that have the power to make it all happen: “Mind Set”I believe that as you continue to commit to using this strategies, it will pave a path for you where things are going to start falling into place.

Transition from a JOB to Network Marketing Can Be Challenging

If you ask a large number of people to create their ultimate business or career in detail, listing the specific things they would like to have and things they would like to avoid, they would most likely have lists that look similar to the ones below:

Likes

Positive atmosphere – Great product/service – Unlimited income – Residual income – Enjoy the people with whom you work – Time freedom – Work is something meaningful – Room for personal growth – Lots of perks – International opportunities – Contribution to worthy causes – Low risk – Low start-up costs – Economy-proof – Tax benefits – Fun!

Dislikes

Boss – Commuting – Alarm clocks – Work schedules – Other employees – Politics, cliques, & compromises – Discrimination – Educational requirements – Lack of benefits – Lack of training – Lack of advancement – Lack of appreciation/respect – Lack of challenge – Lack of support – Not enough pay – Don’t enjoy work duties – No fun!

Since most of us already know what a JOB is, I would also like to explain what Network Marketing is (and isn’t), so we are absolutely clear about our subject. We will begin this overview with a definition of some of the basic marketing terms:

Marketing:

Simply means the moving of a product/service from the manufacturer or provider to the consumer.

Retail Sales:

This is what most people think of as ‘selling’. This is includes product sales from retail stores, groceries, department stores, drug stores, etc.

Direct Sales:

This usually includes product or service demonstrations or door-to-door sales for items such as insurance, cookware, encyclopedias, Fuller Brush, Avon products, as well as home parties for things such as Tupperware, jewelry, scrapbooking, etc. Direct sales may also be done by mail order. With direct selling companies, you work for that company. If you decide to quit and move to another area, you have to start all over.

Network Marketing:

This type of marketing is sometimes referred to as ‘Multi-level Marketing’ (MLM). It is all about moving products and services by building relationships with others (networking). The main difference in Network Marketing and the other types of sales above is that in Network Marketing, you are in business for yourself… not by yourself… providing products and/or services to others.

If you choose to build this type of business with the company who sponsored you, in most cases if you move to another area you can resume building your network without losing the volume of the group that you left behind. In most Network Marketing companies, you are either buying products and/or services from the company you represent at wholesale prices and then providing them to your customers at a retail price (the difference being your profit), OR you are personally trying the products/services yourself and then sharing their benefits with others. Then they can purchase them through your company… usually at a lower price than they are currently paying. You are then paid a percentage on your use as well as on their continued use of those products/services.

When you build your own business by sponsoring and training other motivated persons like yourself, you build a ‘network’ through which to channel the movement of your products and/or services. The money made in this type of opportunity can be life-changing and is primarily made through the network-building activities. But large bonuses and outstanding residual income also comes from the product and service offerings. You get paid over and over for products/services you only had to provide once! Note: if you are operating out of your home, there can also be substantial tax breaks.

Multi-level Marketing (MLM):

This is the older term previously used for what is now referred to as Network Marketing above. It refers to a system of compensation provided to persons on more than one level who are causing the product to move or the service to be provided. (Some of the illegal ‘pyramid schemes’ discussed below and chain distribution schemes/letters have tried to pass themselves off as MLM companies, which has created a great amount of confusion and incorrect assumptions.)

Pyramid Scheme:

Most Network Marketing opportunities are NOT ‘pyramid schemes’. Pyramid schemes are illegal and do not include the movement of either products or services. If a product doesn’t move, you can’t call it ‘marketing’.

View of Pyramid vs. Network Marketing:

Pyramid

Most companies who manufacture a product or provide a service are built and organized in the pyramid shape. The manufacturer/provider is at the top of the pyramid, the sales force is in the middle, and customers are at the bottom. The difference in Pyramid Marketing is not so much that it is built from the top down, as the fact that there is no manufacturing or service at the top and no customer base at the bottom. There is only the person who started the company at the top, and those who are under that person are hired and paid only to recruit other recruiters. Since there are no products and/or services, there are no customers and no value received (other than recruiting bonuses).

Network Marketing (or MLM):

Network Marketing/MLM companies have the same shape and functions as most of those companies above, but in Network Marketing, there is always the movement of either products, services (or both) to the customer, who receives the value of those products/services. Network Marketing is all about moving products and services by building relationships with other people (networking). Network Marketing is a huge business opportunity and has been in our midst for about 35 years. They wouldn’t have been around at all if they were illegal! Some companies that have been around for twenty years or so earned $2 million to $15 million in their first year or two and are planning to do a billion dollars per year in the future. You can begin to see how the right opportunity with the right company could be the road to financial independence!

I do feel that it’s only fair to tell you that opportunities such as these are NOT ‘get rich quick’ schemes. These opportunities require that you have the following traits, at a minimum:

- Motivation – You must have a very large motivator or goal

What is your ‘Why’? Why do you want to succeed? What do you want out of life?… and out of this opportunity?

Are your reasons strong enough to keep those spirits up when you get discouraged… as we all do from time to time?

- A desire to make a difference by helping others make a difference

- You must be ‘coachable’ with a desire and willingness to learn. Your sponsors will always be there to help you whenever you need help, but you must also help yourself by listening and learning daily

- You must have confidence and believe in yourself, your company, your sponsor, and your services and products. (Everybody knows that ‘if you think you can’t do it, you can’t')

- You must maintain a positive helpful attitude… that shows from the inside out… in order to be truly helpful to your customers and those you are teaching (‘Negative Nellies’ don’t do very well in this business… especially since your business is built on a foundation of relationships!

Doctors, lawyers, and attorneys (to name a few) spend years & years after graduating from college to learn their professions. Though the profession of Network Marketing does not take as much time and effort to learn, you must realize that it cannot be learned overnight. You can’t get discouraged after only a few weeks! You will have sponsors helping you every step of the way, but you must study both the network marketing concept and study your company’s products/services to be able to succeed in this business. To be truly successful, you must also be able to teach someone else the same things that you learned in order to help them be more successful. Previous teachers and educators have, in some cases, been more successful in Network Marketing than previous sales professionals.

Most of the people in typical jobs can relate to the amount of freedom that being in Network Marketing could provide on a full-time basis (see the ‘Likes’ list at the beginning of this article), but most are only able to start part-time. The quicker you make the move, the faster you eliminate the ‘Dislikes’ items and begin to achieve the freedoms you deserve. The best way to not just survive, but to thrive in this economy, is through Network Marketing. Companies still must move their products and services. They either have to hire a large, expensive sales force and pay for massive, costly advertising, or utilize Network Marketing to tell their story by word-of-mouth. They can provide support and pay distributors/representatives on a purely performance basis to promote their products. In this economy, word-of-mouth advertising continues to work better than any other form of promotion.

The ‘Catch’ to Network Marketing is learning to accept a temporary loss of social esteem from uninformed people who don’t fully understand the relatively new concept of relationship marketing. People will think less of you not only because they are ‘stuck’ in the old way of doing business, but because of what they have heard from their friends/acquaintances to be true about ‘Network Marketing’ or ‘MLM opportunities’. These pre-conceived beliefs have taught them to think of Network Marketing as a sort of glorified lottery ticket with scratch off numbers representing the friends & family that they think ‘might be good at this sort of thing’. When their numbers don’t win, they give up, and end with nothing… just like a lottery ticket.

Those who didn’t take this opportunity seriously usually have told their friends: ‘Look, I’ve been there. I’ve done it. I talked to every person I know, and Network Marketing just doesn’t work. Save your money!” This becomes another lost opportunity probably because they didn’t look at it as though they were learning a new profession or starting a new business. They were just hoping to ‘get lucky’.

The other objection you will likely hear is: ‘Don’t get involved with that. It’s a ‘Pyramid Scheme’.” They may or may not know that pyramid schemes are illegal. They probably are not aware that Network Marketing would not have been flourishing for the last 35 years if it were illegal. They also probably don’t realize that the pyramid’s shape and framework can describe most all businesses. Only the companies with no products, services, or customers, where the distributors/representatives of that company receive income only for recruiting other recruiters are typically in the category of ‘Pyramid Schemes’.

If you can deal with (and learn to welcome the challenge of) the rejection from the people who have these misconception of Network Marketing, then companies will pay you an unlimited amount of money if you can learn to help the blind people see. If you decide to embrace Network Marketing, along with its inherent problems, then you need to learn to be a professional in the field. Below are some of the phases of Network Marketing.

Posers – those who treat this profession as a lottery ticket… hoping to ‘hit it big’ with as little effort as possible. You may start in this position, but if you are still there after 90 days, you had better ‘make a new plan, Stan!’

Amateurs – they focus on different things, though still a lot of focus is on ‘luck’ – looking for that one sign-up that will make you rich. The other focus is on timing, positioning, training, and shortcuts. Basically, all quick marketing tactics are learned and utilized.

Professionals – Wikipedia definition: A person who is paid to undertake a specialized set of tasks and to complete them for a fee. The possible definition of a Network Marketing Professional is: A person who is an expert at the skills required to build a large and successful Network Marketing organization.

Excitement & passion are wonderful and very necessary, but so is professional knowledge and skill. You must know all aspects of not only the products/services you represent, the industry of your products/services, but how to best operate in the Network Marketing profession as well.

It has been said that there are 3 elements to a Network Marketing business:

1. Company’s products and/or services

2. Company’s compensation plan, training, & support

3. YOU

The first two elements remain the same for everyone, so the only variable that can cause either success or failure is the third element – YOU! Becoming a professional means deciding to never blame anyone or anything else for your failures. Accept responsibility for what only YOU create. Use your company as a resource… never as an excuse.

When starting in Network Marketing, according to Eric Worre’s “Go Pro’, there are seven skills necessary to build a huge business:

1. Finding prospects

2. Inviting prospects to understand your opportunity and/or product

3. Presenting your opportunity/product to your prospects

4. Following up with your prospects

5. Helping your prospects become individual business owners/representatives (or to become customers, if they are not interested in the opportunity)

6. Helping your new IBO/Rep get started right by mentoring them

7. Promoting events

Everyone has heard the saying: ‘Anything worthwhile takes time’. This is true in Network Marketing just as it is in any other business. This is not a ‘get rich quick’ scheme. If a person starts a traditional business, they expect to break even in their first few years and possibly pay back their initial investment over the first 5 years. When a person starts a Network Marketing business, they expect to get their money back in the first month, make a profit in the second month, and get rich by the third month. When that doesn’t happen, which is quite often the case, they blame Network Marketing. We DO have a better way to build a business, but it does not have a ‘magic formula’. Anything of value takes time to develop. You have to personally grow to the level you want to achieve. Watch those who have succeeded, learn from them whenever possible, and model their behavior. To earn more, you need to become more. Work on your skills and quit depending on luck, timing, or positioning. Don’t try to re-invent the wheel. The training and systems that your company has in place & uses daily are there for a reason: they have been proven to work. Find people in your company who have mastered the skills that you are lacking and watch them or ask for help directly. Study the many audio and video programs dealing with being successful in Network Marketing (try some Jim Rohn tapes).

With all of the information available on this subject, it is very difficult not to get distracted and forget your main mission of finding prospects, inviting, presenting, following up, closing, getting people started right, and promoting events. Find a balance between the learning and doing… if you spend all of your time learning, no prospects get added, no product/services are moved, and you make no money! If you want to learn how to talk to people on the phone, then talk to more people on the phone. Don’t wait until you have complete knowledge of something before you attempt it. Action should be the center of your focus. Focus on how MANY learning experiences you can have, rather than focusing on whether they were ‘good’ or ‘bad’ experiences. The more experiences you have, the more you learn.

Choose a skill you want to develop, make a plan, do your plan, then review your results for future improvement. As luck would have it, teaching a subject is the best way to learn it, so start by teaching all you have learned to your new individual business owners/representatives, and see how fast you can help bring them get up to speed in this new profession. It will help them while it helps you!

Watch the type of people with whom you associate – especially in the beginning phases of learning the business. Jim Rohn teaches the ‘Law of Association’, which basically says that you will become the average of the 5 people with whom you spend the most time. You think, act, talk, dress, and even earn as they do. This can be scary… but it is true! Get away from toxic people around you or they will permanently try to keep you down. Spend more time with positive people who have similar dreams and goals and those who have the skills and knowledge that you feel are necessary for you to learn.

In summary, we all ultimately have the choice of staying in a JOB and fulfilling someone else’s dreams, or accepting the challenges of learning a new way to achieve our dreams (and some of us have put that off for far too long!). Don’t let anyone kid you… this is not a decision to be taken lightly! The emotional experiences of Network Marketing can be challenging. It requires HARD work, consistency, focus, and patience to achieve and maintain long-term success, rather than luck, timing, positioning, or signing that ‘magic’ person. Though this may be hard work, it is good work that helps people achieve their dreams, and is the best way that I know for the average person to enjoy financial freedom.

When you have a clear picture of what this freedom is like, you will find that the price you have to pay to achieve this freedom with Network Marketing is very low. When you help others achieve this kind of freedom, it is TRULY rewarding! You have the ability to help people see a bigger picture of themselves and help them change their lives. With Network Marketing you can really ‘make a difference’!

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.